Panasonic Corporation is one of the largest electronic product manufacturers in the world with 249.520 employees worldwide.

The company manufactures and markets a wide range of products under the Panasonic brand to enhance and enrich lifestyles all around the globe. We have applications for private, commercial and industrial markets.

Panasonic has an unchanging management objective, established by the founder Konosuke Matsushita, stipulating that the company must contribute to society through its business as a public entity.

Panasonic is operating globally on a Four Company System.

The four companies are:

  • Appliances Company
  • Automotive & Industrial Systems Company
  • AVC Networks Company (B2C & B2B broadcast and communication technology)
  • Eco Solutions Company (Creating comfortable environments and generating and managing energy)

Appliances Company

Appliances Company specializes in the manufacture of appliances for both, the home and business markets, including Panasonic’s world famous range of consumer audio-visual products.

With its range of appliances for the consumer market, Panasonic is committed to helping customers enjoy smarter lifestyles with intelligent, energy efficient and connected products and devices.

Appliances company is home to some of Panasonic’s best known consumer products in Europe – such as its VIERA TVs and Home AV equipment, including the recently re-launched Technics brand.

Its also specialises in a range of domestic appliances for the European market including personal care products, and small kitchen appliances as well as major and small domestic appliances.

Panasonic’s Appliances Company also produces a range of appliances designed for businesses.

In particular, it is focused on developing an innovative range of services and solutions for designers, specifiers, engineers and distributors working in the heating and cooling markets in Europe.

Appliances Company also produces a range of additional products, including household fuel cell cogeneration systems, heat insulation devices and CO2 heat pump hot-water supply systems. Underneath this over-arching four company structure, there are 37* autonomous business divisions. Each business division has global responsibility for its R&D, production and sales.

In Europe, Panasonic operates in more than 35 countries and is headquartered in Bracknell, UK and Wiesbaden, Germany. In total, Panasonic employs more than 10,000 people in Europe and CIS. European strategy / Goals

Consumer appliances

  • Through aspirational design and innovative technology, Panasonic aims to offer premium lifestyles in a variety of living spaces
  • Leveraging dedicated Japanese craftsmanship in its manufacturing, Panasonic aims to deliver a better quality of life with products that are truly distinctive

Professional appliances – Heating and cooling

  • Panasonic aims to bring tailored solutions to the commercial European market. These solutions are designed to ensure strong performance and ongoing efficiency during all seasons, from warmer climates in the South to colder countries in the North

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